• They aim to build a well and teach the people living in the area about health and hygiene in order to reduce their mortality rates and improve their living conditions
  • The execution of the project counts on the collaboration of Fundación Esperanza y Alegría

AUARA, a solidary mineral water brand that destines 100% of its dividends to bring drinkable water to communities that lack it, and the European leader in the vending sector and automatic restoration, Selecta, have joined Fundación Esperanza y Alegría to make a social project that will improve the quality of life of more than 1.000 people in the city of Ayyampatty, in the state of Tamil Nadu, India.

The project consists of building a well and installing a submergible water pump that will allow filling a deposit to supply drinking water to the centers of St. Mary Magdalene Church and St. Joseph´s Primary School. Likewise, the project includes the formation of students and the inhabitants of the area on subjects such as health, hygiene, sanitation, illnesses caused by water, and preventive measures.

With these actions in place, it is expected to reduce mortality rates and improve living conditions for the population of this area. This community is 90% agriculturally based and in recent years it has seen the depletion of aquifers due to the lack of rainfall during the seasonal monsoons.

In India, more than 37.7 million people suffer from illnesses caused by contaminated water, and around 1.5 million children die from diarrhea and other similar illnesses each year.

AUARA and Selecta are working together to try and ameliorate this situation. All of AUARA´s water sales made through Selecta´s vending machines will be destines to this social project, which counts on Fundación Esperanza y Alegría´s collaboration.


AUARA is the first Spanish social enterprise to be certified by Social Enterprise Mark. With the objective set on revolutionizing development aid, this mineral water brand invests 100% of its dividends in development projects that provide access to drinkable water for underdeveloped countries. This project was born from a very clear and proactive social vocation that invites everyone to transform a daily activity such as drinking water, into something extraordinary. Since its launch in September 2016, they have provided access to water to more than 15.000 people, have provided people in need with more than 2 million liters of water, and received numerous prices and acknowledgments.  www.auara.org.

About Selecta

Selecta is a European leader in vending services and creation of rest areas. With its headquarters in Switzerland, Selecta operates in 16 countries and is a referent in automatic restoration with an annual turnover of 1.500 million euros. Since its emergence in 1957, Selecta is the testimony of passion and dedication of 9.000 highly qualified employees who offer great quality coffee and a vast selection of first class brands of food and drinks adapted to the needs of each client. Currently it handles more than 475.000 vending machines and coffee machines in Europe that satisfy the needs of more than 12 million daily consumers. www.selecta.es